Our new visual identity reflects who we are and what we want to be as we head into the future.
Fisher Funds is on a mission to champion ambition and enhance wealth for a better tomorrow - for our team, our clients, our communities, and New Zealand. As we celebrate our 25th anniversary this year, our new visual identity builds on our legacy as a specialist wealth manager with a core focus on delivering exceptional client experiences and a digital view that ensures the brand is set for a digital age.
Our new visual identity and logo are an evolution of the Fisher Funds brand that has grown and developed since it was first founded in 1998. Moving from a brand built around its founder, to one encapsulated by the New Zealand Kōtare, the new visual identity is a modern reflection of forward momentum, growth, and progressiveness. It stays true to who we are whilst modernising the brand for where we want to be.