Our Brand

    An evolution of our brand, fit for the digital age.

    Our new visual identity reflects who we are and what we want to be as we head into the future.

    Fisher Funds is on a mission to champion ambition and enhance wealth for a better tomorrow - for our team, our clients, our communities, and New Zealand. As we celebrate our 25th anniversary this year, our new visual identity builds on our legacy as a specialist wealth manager with a core focus on delivering exceptional client experiences and a digital view that ensures the brand is set for a digital age.

    Our new visual identity and logo are an evolution of the Fisher Funds brand that has grown and developed since it was first founded in 1998. Moving from a brand built around its founder, to one encapsulated by the New Zealand Kōtare, the new visual identity is a modern reflection of forward momentum, growth, and progressiveness. It stays true to who we are whilst modernising the brand for where we want to be.